Brands are still seeing the value of Formula One and sports marketing as a platform to achieve their business and marketing objectives… in addition to the good news from Panasonic, Toyota also announced a new sponsor in the real estate company, RE/MAX and Williams announced an extension and enhancement to its sponsorship deal with Randstad Holding.  And; McLaren presented its striking new car (smaller wing and cleaner lines now the aero appendages have been removed – potentially good for overtaking but very good for sponsor brand visibility!) with the announcement that it had signed a sponsorship deal with AkzoNobel, which produces the Sikkens® brand of paints. www.iht.com