The organisers of the Volvo Ocean Race have announced a new initiative that harnesses the power of Google Earth to display the multimedia content.Volvo Ocean Race head of technology and new media Andrew Ferguson says, “This is yet another tool, another option for fans of the race. In this case, we’re using the power of Google Earth to provide an accurate representation of each leg through the media the sailors are providing.”

To follow the Volvo Ocean Race on Google Earth, fans need to visit the Volvo Ocean Race website www.volvooceanrace.org/Multimedia/google, where they can download the Google Earth data file, (the ‘KML’ file), and find help and instructions in order to get started.