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	<title> &#187; McLaren</title>
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		<title>SportsPro ranks the world&#8217;s 200 most valuable sports properties</title>
		<link>http://www.sbmktg.net/2009/06/sportspro-ranks-the-worlds-200-most-valuable-sports-properties/</link>
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		<pubDate>Fri, 19 Jun 2009 11:57:57 +0000</pubDate>
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		<guid isPermaLink="false">http://www.sbmktg.net/?p=355</guid>
		<description><![CDATA[SportsPro magazine has published the world&#8217;s first ranking of sports properties in its July issue. Unsurprisingly, the National Football League (NFL) is ranked as the world&#8217;s most valuable sports property, with a value of US$4.5 billion. It is followed at the top of the table by three other American properties &#8211; Major League Baseball (MLB) [...]]]></description>
			<content:encoded><![CDATA[<p>SportsPro magazine has published the world&#8217;s first ranking of sports properties in its July issue. Unsurprisingly, the National Football League (NFL) is ranked as the world&#8217;s most valuable sports property, with a value of US$4.5 billion. It is followed at the top of the table by three other American properties &#8211; Major League Baseball (MLB) (US$3.9 billion), the NBA (US$3.35 billion) and Nascar (US$1.9 billion).<br />
The newest property in the list is the Indian Premier League (IPL), which is valued at US$1.6 billion &#8211; a staggering achievement for a two-year-old property.<br />
The highest ranked European team property is the Ferrari Formula One team (7th) at a value of US$1.55 billion, followed by Manchester United Football Club (8th) at US$1.495 billion. The most valuable American sports club is the Dallas Cowboys (10th), the NFL team, valued at US$1.278 billion.<br />
Tiger Woods (11th) is the highest rated athlete property with a value of US$1.25 billion, followed by Jack Nicklaus (16th) at US$1 billion. Golfers dominate the athletes&#8217; table because of the high earnings from designing golf courses; Tiger Woods is expected to earn over a billion dollars from designing courses in the next decade and will almost certainly eclipse his on-course earnings. David and Victoria&#8217;s Beckham Brand Ltd property (88th) is valued at US$375 million.<br />
Many single annual events appear, led by the Wimbledon tennis championships (22nd) valued at US$900 million.<br />
Unsurprisingly, the most valuable competition is the Fifa World Cup (5th) valued at US$1.7 billion, ahead of the Summer Olympic Games (15th) at US$1.04 billion. The Uefa Champions League (13th) is valued at US$1.1 billion, eclipsing the Summer Olympics due to its annual status.<br />
Ends<br />
OVERALL TABLE (200) (Top Ten tables below)<br />
Source: SportsPro Magazine</p>
<p>1 National Football League; 32 NFL franchises Football - US$4.5 billion<br />
2 Major League Baseball; 32 MLB franchises Baseball &#8211; US$3.936 billion<br />
3 National Basketball Association; 30 NBA franchises Basketball &#8211; US$2.344 billion<br />
<strong>4 Nascar France family; Motorsport &#8211; US$1.9 billion</strong><br />
5 Fifa World Cup; Fifa Soccer &#8211; US$1.7 billion<br />
6 Indian Premier League BCCI (India) Cricket US$1.6 billion<br />
<strong>7 Scuderia Ferrari; Fiat Motorsport &#8211; US$1.55 billion</strong><br />
8 Manchester United FC; Malcolm Glazer Soccer &#8211; US$1.495 billion<br />
<strong>9 Formula One; CVC/Royal Bank of Scotland Motorsport &#8211; US$1.45 billion</strong><br />
10 Dallas Cowboys Jerry Jones Football US$1.278 billion<br />
11 ETW Corp/Tiger Woods Design Tiger Woods Golf US$1.25 billion<br />
12 New York Yankees George Steinbrenner Baseball US$1.19 billion<br />
13 Uefa Champions League Uefa Soccer US$1.1 billion<br />
14 Real Madrid Club Members Soccer US$1.073 billion<br />
15 Olympic Games (Summer) International Olympic Committee Multi-Sports US$1.024 billion<br />
16 Nicklaus Design and Golf Equipmt Jack Nicklaus Golf US$1 billion<br />
17 Washington Redskins Daniel Snyder Football US$999 million<br />
18 PGA Tour PGA of America Golf US$970 million<br />
19 New York Giants John Mara/Steven Tisch Football US$932 million<br />
20 New York Jets Robert Wood Johnson IV Football US$927 million<br />
21 Arsenal FC Stan Kroenke Soccer US$910 million<br />
22 The Wimbledon Championships All England Lawn Tennis Club Tennis US$900 million<br />
23 US Tennis Open United States Tennis Association Tennis US$880 million<br />
24 New England Patriots Robert Kraft Football US$861 million<br />
25 World Wrestling Entertainment McMahon Family Wrestling US$837 million<br />
26 Miami Dolphins Wayne Huizenga/Stephen Ross Football US$828 million<br />
27 Liverpool FC George Gillett/Tom Hicks Soccer US$801 million<br />
28 Arnold Palmer Design Arnold Palmer Enterprises Golf US$800 million<br />
29 Great White Shark Enterprises Greg Norman Golf US$800 million<br />
30 Uefa European Championship Uefa Soccer US$800 million<br />
31 FC Barcelona Club Members Soccer US$793 million<br />
32 AC Milan Silvio Berlusconi Soccer US$774 million<br />
33 National Hockey League 30 NHL franchises Ice Hockey US$760 million<br />
34 Rugby World Cup Rugby World Cup Ltd/IRB Rugby Union US$750 million<br />
35 The Masters Augusta National Golf Club Golf US$750 million<br />
36 Michael Jordan Michael Jordan/Nike Basketball US$725 million<br />
37 Houston Texans Robert McNair Football US$725 million<br />
38 Philadelphia Eagles Jeffrey Lurie Football US$723 million<br />
39 FC Bayern Munich Club members Soccer US$721 million<br />
40 ICC World Cup International Cricket Council Cricket US$700 million<br />
41 ATP World Tour Assoc. of Tennis Professionals Tennis US$700 million<br />
42 Indianapolis Colts James Irsay Football US$699 million<br />
43 Chicago Bears McCaskey Family Football US$692 million<br />
44 Baltimore Ravens Stephen Bisciotti Football US$690 million<br />
45 Denver Broncos Patrick Bowlen Football US$689 million<br />
46 Tampa Bay Buccanneers Malcolm Glazer Football US$685 million<br />
47 Carolina Panthers Jerry Richardson Football US$676 million<br />
48 Cleveland Browns Randy Lerner Football US$673 million<br />
49 New York Mets Fred Wilpon Baseball US$665 million<br />
50 Green Bay Packers Shareholders Football US$664 million<br />
51 Kansas City Chiefs Hunt Family Football US$660 million<br />
52 Pittsburgh Steelers Rooney Family Football US$659 million<br />
53 Seattle Seahawks Paul Allen Football US$657 million<br />
54 Boston Red Sox John Henry/Thomas Werner Baseball US$651 million<br />
55 Chelsea FC Roman Abramovich Soccer US$634 million<br />
56 Cincinnati Bengals Michael Brown Football US$612 million<br />
57 New Orleans Saints Thomas Benson Football US$608 million<br />
58 St Louis Rams Chip Rosenbloom/Stan Kroenke Football US$603 million<br />
59 Detroit Lions William Clay Ford Football US$597 million<br />
60 Arizona Cardinals William Bidwell Football US$594 million<br />
<strong>61 Team McLaren-Mercedes; Mercedes/Mumtalakat/Ron Dennis/Mansour Ojjeh Motorsport &#8211; US$580 million<br />
</strong>62 San Diego Chargers Alexander Spanos Football US$577 million<br />
63 Buffalo Bills Ralph Wilson Jr. Football US$574 million<br />
64 Tennessee Titans Kenneth Adams Jr. Football US$569 million<br />
65 Atlanta Falcons Arthur Blank Football US$567 million<br />
66 San Francisco 49ers Denise DeBartolo York Football US$561 million<br />
67 Oakland Raiders Allen Davis Football US$559 million<br />
68 Minnesota Vikings Wilf Family Football US$545 million<br />
<strong>69 Monaco Grand Prix; Automobile Club de Monaco Motorsport &#8211; US$520 million</strong><br />
70 Olympic Games (Winter) International Olympic Committee Multi-Sports US$504 million<br />
71 America&#8217;s Cup Société Nautique de Genève Sailing US$500 million<br />
72 Golden Boy Promotions Oscar de la Hoya Boxing US$500 million<br />
73 Ryder Cup PGA of America/PGA European Tour Golf US$500 million<br />
74 Jacksonville Jaguars Wayne Weaver Football US$497 million<br />
75 Internazionale Massimo Moratti Soccer US$481 million<br />
76 Juventus Agnelli Family Soccer US$476 million<br />
77 Los Angeles Dodgers Frank McCourt Baseball US$469 million<br />
78 Chicago Cubs Tom Ricketts Baseball US$455 million<br />
79 Commonwealth Games Commonwealth Games Federation Multi-Sports US$450 million<br />
80 New York Knicks Cablevision Systems Basketball US$405 million<br />
81 Australian Open Tennis Australia Tennis US$400 million<br />
82 LeBron James LeBron James Basketball US$400 million<br />
83 Six Nations Six Nations Rugby Ltd. Rugby Union US$400 million<br />
84 Chicago Bulls Jerry Reinsdorf Basketball US$399 million<br />
85 Phoenix Suns Robert Sarver Basketball US$381 million<br />
86 WTA Tour Women&#8217;s Tennis Association Tennis US$380 million<br />
87 Los Angeles Lakers Jerry Buss/Philip Anschutz Basketball US$379 million<br />
88 Beckham Brand Ltd. David Beckham/Victoria Beckham Soccer US$375 million<br />
89 Detroit Pistons Karen Davidson Basketball US$374 million<br />
90 Boston Celtics Wycliffe Grousbeck Basketball US$353 million<br />
91 Major League Soccer MLS Soccer US$350 million<br />
92 Tour de France Amaury Sport Organisation Cycling US$350 million<br />
<strong>93 Hendrick Motorsports; Rick Hendrick Motorsport &#8211; US$335 million<br />
</strong>94 AS Roma Sensi Family Soccer US$331 million<br />
95 FC Schalke 04 Club members Soccer US$331 million<br />
<strong>96 MotoGP;  Dorna Sports Motorsport &#8211; US$330 million</strong><br />
97 Los Angeles Angels of Anaheim Arturo Moreno Baseball US$330 million<br />
98 Toronto Maple Leafs Ontario Teachers&#8217; Pension Plan Ice Hockey US$325 million<br />
99 Philadelphia Phillies William Giles Baseball US$322 million<br />
100 St Louis Cardinals William DeWitt Jr. Baseball US$315 million<br />
<strong>101 Roush Fenway Racing; Jack Roush/John Henry Motorsport &#8211; US$313 million</strong><br />
102 Asian Games Olympic Council of Asia Multi-Sports US$310 million<br />
<strong>103 Indianapolis 500; Tony George Motorsport &#8211; US$310 million</strong><br />
104 Cleveland Cavaliers Daniel Gilbert Basketball US$310 million<br />
105 San Francisco Giants William Neukom/Susan Burns Baseball US$305 million<br />
106 Houston Rockets Leslie Alexander Basketball US$304 million<br />
107 Dallas Mavericks Mark Cuban Basketball US$304 million<br />
108 Copa America Conmebol Soccer US$300 million<br />
109 French Open French Tennis Federation Tennis US$300 million<br />
110 PGA European Tour PGA European Tour Golf US$300 million<br />
111 Ultimate Fighting Championship Zuffa LLC Martial Arts US$300 million<br />
112 Chicago White Sox Jerry Reinsdorf Baseball US$292 million<br />
113 New York Rangers Cablevision Systems Ice Hockey US$291 million<br />
114 Atlanta Braves Liberty Media Baseball US$289 million<br />
115 Houston Astros Robert Drayton McLane Jr. Baseball US$288 million<br />
116 Seattle Mariners Nintendo Baseball US$277 million<br />
117 San Antonio Spurs Peter Holt Basketball US$269 million<br />
118 Washington Nationals Theodore Lerner Baseball US$264 million<br />
119 Texas Rangers Tom Hicks Baseball US$262 million<br />
<strong>120 Singapore Grand Prix; Ong Beng Seng/Singapore Government Motorsport &#8211; US$261 million<br />
</strong>121 Baltimore Orioles Peter Angelos Baseball US$260 million<br />
122 Cleveland Indians Lawrence Dolan Baseball US$260 million<br />
123 San Diego Padres John Moores Baseball US$260 million<br />
124 Toronto Raptors Ontario Teachers&#8217; Pension Plan Basketball US$260 million<br />
125 Panathinaikos Giannis Vardinagiannis Soccer US$254 million<br />
126 Arizona Diamondbacks Ken Kendrick Baseball US$253 million<br />
127 The Open Championship Royal &amp; Ancient Golf US$252 million<br />
128 Tottenham Hotspur FC Daniel Levy Soccer US$250 million<br />
129 Colorado Rockies Charles Monfort/Richard Monfort Baseball US$241 million<br />
<strong>130 BMW-Sauber F1 Team; BMW Group Motorsport &#8211; US$240 million<br />
</strong>131 Detroit Tigers Michael Illitch Baseball US$240 million<br />
132 Philadelphia 76ers Comcast Spectacor Basketball US$234 million<br />
133 Utah Jazz Miller Family Basketball US$233 million<br />
134 Minnesota Twins James Pohland Baseball US$232 million<br />
135 Toronto Blue Jays Rogers Communications Baseball US$229 million<br />
136 Washington Wizards Abe Pollin Basketball US$229 million<br />
137 Sacramento Kings Maloof Family Basketball US$227 million<br />
138 Orlando Magic Richard DeVos Basketball US$226 million<br />
139 Milwaukee Brewers Mark Attanasio Baseball US$225 million<br />
140 Cincinnati Reds Robert Castellini Baseball US$222 million<br />
<strong>141 Renault F1 Team; Renault Motorsport &#8211; US$220 million<br />
</strong>142 Sachin Tendulkar Sachin Tendulkar Cricket US$220 million<br />
143 Golden State Warriors Christopher Cohan Basketball US$217 million<br />
144 Montreal Canadiens George Gillett Ice Hockey US$217 million<br />
145 Denver Nuggets Stan Kroenke Basketball US$213 million<br />
146 Tampa Bay Rays Stuart Sternberg Baseball US$208 million<br />
147 Oakland Athletics Lewis Wolff/John Fisher Baseball US$207 million<br />
148 Kansas City Royals David Glass Baseball US$204 million<br />
149 Manchester City FC Abu Dhabi United Investment Group Soccer US$202 million<br />
150 Australian Football League AFL AFL US$200 million<br />
151 English FA Cup English Football Association Soccer US$200 million<br />
152 FC Porto FCPorto SAD Soccer US$200 million<br />
153 Atlanta Hawks Atlanta Spirit Basketball US$199 million<br />
154 Portland Trail Blazers Paul Allen Basketball US$199 million<br />
155 Miami Heat Micky Arison Basketball US$196 million<br />
156 Detroit Red Wings Michael Illitch Ice Hockey US$196 million<br />
157 Indiana Pacers Herbert Simon/Melvin Simon Basketball US$196 million<br />
158 Los Angeles Clippers Donald Sterling Basketball US$195 million<br />
159 Aston Villa FC Randy Lerner Soccer US$195 million<br />
160 Minnesota Timberwolves Glen Taylor Basketball US$195 million<br />
161 Oklahoma City Thunder Clay Bennett Basketball US$195 million<br />
162 Memphis Grizzlies Michael Heisley Basketball US$191 million<br />
163 New Jersey Nets Bruce Ratner Basketball US$191 million<br />
164 Werder Bremen Werder Bremen and Co. Ltd. Soccer US$190 million<br />
165 Fenerbahce Fenerbahce S.K. Soccer US$190 million<br />
<strong>166 Toyota Racing; Toyota Motor Corp. Motorsport &#8211; US$190 million</strong><br />
<strong>167 Volvo Ocean Race;  Volvo Event Management UK Sailing &#8211; US$190 million<br />
</strong>168 Pittsburgh Pirates Robert Nutting Baseball US$188 million<br />
169 Charlotte Bobcats Robert Johnson Basketball US$184 million<br />
170 New Orleans Hornets George Shinn/Gary Chouest Basketball US$184 million<br />
171 Milwaukee Bucks Herbert Kohl Basketball US$180 million<br />
172 Florida Marlins Jeffrey Loria Baseball US$179 million<br />
173 Philadelphia Flyers Comcast Spectacor Ice Hockey US$178 million<br />
174 Dallas Stars Tom Hicks Ice Hockey US$177 million<br />
175 Celtic FC Dermot Desmond Soccer US$172 million<br />
176 VfB Stuttgart Club members Soccer US$171 million<br />
177 Boston Bruins Jeremy Jacobs Ice Hockey US$170 million<br />
178 Hamburger FC Club members Soccer US$165 million<br />
179 Galatasaray Galatasaray SK Soccer US$160 million<br />
180 Vancouver Canucks Francesco Aquilini Ice Hockey US$153 million<br />
181 Borussia Dortmund Borussia Dortmund GmbH Motorsport US$150 million<br />
182 Colorado Avalanche Stan Kroenke Ice Hockey US$150 million<br />
183 Olympique Lyonnais Jean-Michel Aulas Soccer US$150 million<br />
184 New Jersey Devils Jeffrey Vanderbeek Ice Hockey US$144 million<br />
185 Olympique de Marseille Robert Louis-Dreyfus Soccer US$141 million<br />
<strong>186 Earnhardt Ganassi Racing;  Teresa Earnhardt Motorsport &#8211; US$140 million</strong><br />
187 Minnesota Wild Craig Leipold/Philip Falcone Ice Hockey US$140 million<br />
188 Los Angeles Kings Philip Anschutz Ice Hockey US$136 million<br />
189 Everton FC Bill Kenwright Soccer US$133 million<br />
190 Ottawa Senators Eugene Melnyk Ice Hockey US$133 million<br />
191 Chicago Blackhawks Wirtz Family Ice Hockey US$132 million<br />
192 Anaheim Ducks Henry Samueli/Susan Samueli Ice Hockey US$131 million<br />
193 Calgary Flames Calgary Flames LP Ice Hockey US$131 million<br />
194 Tampa Bay Lightning Oren Koules/Len Barrie Ice Hockey US$130 million<br />
195 Glasgow Rangers FC Sir David Murray Soccer US$126million<br />
196 Pittsburgh Penguins Mario Lemieux/Ronald Burkle Ice Hockey US$126 million<br />
197 Newcastle United FC Mike Ashley Soccer US$120 million<br />
198 Kobe Bryant Kobe Bryant Basketball US$120 million<br />
199 San Jose Sharks Kevin Compton/Greg Jamison Ice Hockey US$116 million<br />
<strong>200 Penske Racing; Roger Penske Motorsport &#8211; US$115 million</strong></p>
<p>Source: SportsPro Magazine<br />
TOP TEN LEAGUE PROPERTIES<br />
Rank Property Owner/Majority Shareholder Sport Value<br />
1 (1) National Football League 32 NFL franchises Football US$4.5 billion<br />
2 (2) Major League Baseball 30 MLB franchises Baseball US$3.936 billion<br />
3 (3) National Basketball Assoc. 30 NBA franchises Basketball US$2.344 billion<br />
<strong>4 (4) Nascar France family Motorsport US$1.9 billion<br />
</strong>5 (6) Indian Premier League BCCI (India) Cricket US$1.6 billion<br />
<strong>6 (9) Formula One CVC/RBS/Ecclestone Motorsport US$1.45 billion</strong><br />
7 (13) Uefa Champions League Uefa Soccer US$1.1 billion<br />
8 (18) PGA Tour PGA of America Golf US$970 million<br />
9 (33) National Hockey League 30 NHL franchises Ice Hockey US$760 million<br />
10 (41) ATP World Tour Association of Tennis Prof Tennis US$700 million<br />
Source: SportsPro Magazine<br />
TOP TEN TEAM PROPERTIES<br />
Rank Property Owner/Major Shareholder Sport Value<br />
<strong>1 (7) Scuderia Ferrari Fiat Motorsport US$1.55 billion<br />
</strong>2 (8) Manchester United FC Malcolm Glazer Soccer US$1.495 billion<br />
3 (10) Dallas Cowboys Jerry Jones Football US$1.278 billion<br />
4 (12) New York Yankees George Steinbrenner Baseball US$1.19 billion<br />
5 (14) Real Madrid Club Members Soccer US$1.073 billion<br />
6 (17) Washington Redskins Daniel Snyder Football US$999 million<br />
7 (19) New York Giants John Mara/Steven Tisch Football US$932 million<br />
8 (20) New York Jets Robert Wood Johnson IV Football US$927 million<br />
9 (21) Arsenal FC Stan Kroenke Soccer US$910 million<br />
10 (24) New England Patriots Robert Kraft Football US$861 million<br />
Source: SportsPro Magazine<br />
TOP TEN INDIVIDUAL ATHLETE PROPERTIES<br />
Rank Property Owner/Major Shareholder Sport Value<br />
1 (11) ETW Corp/Tiger Woods Design Tiger Woods Golf US$1.25 billion<br />
2 (16) Nicklaus Design Jack Nicklaus Golf US$1 billion<br />
3 (28) Arnold Palmer Design Arnold Palmer Golf US$800 million<br />
4 (29) Great White Shark Enterprises Greg Norman Golf US$800 million<br />
5 (36) Michael Jordan Michael Jordan/Nike Basketball US$725 million<br />
6 (72) Golden Boy Promotions Oscar De La Hoya Boxing US$500 million<br />
7 (82) LeBron James LeBron James Basketball US$400 million<br />
8 (88) Beckham Brand Ltd David and Victoria Beckham Soccer US$375 million<br />
9 (142) Sachin Tendulkar Sachin Tendulkar Cricket US$220 million<br />
10 (198) Kobe Bryant Kobe Bryant Basketball US$120 million<br />
Source: SportsPro Magazine</p>
<p> </p>
<p>TOP TEN ANNUAL TOURNAMENT PROPERTIES<br />
Rank Property Owner/Major Shareholder Sport Value<br />
1 (22) The Wimbledon Championships All England Lawn Tennis Club Tennis US$900 million<br />
2 (23) US Tennis Open United States Tennis Association Tennis US$880 million<br />
3 (35) The Masters Augusta National Golf Club Golf US$750 million<br />
<strong>4 (69) Monaco Grand Prix Automobile Club de Monaco Motorsport US$520 million</strong><br />
5 (81) Australian Open Tennis Australia Tennis US$400 million<br />
6 (83) Six Nations Six Nations Rugby Ltd. Rugby Union US$400 million<br />
7 (92) Tour de France Amaury Sport Organisation Cycling US$350 million<br />
8 (109) French Open French Tennis Federation Tennis US$300 million<br />
<strong>9 (120) Singapore Grand Prix Ong Beng Seng/Singapore Government Motorsport US$261 million</strong><br />
10 (127) The Open Championship Royal &amp; Ancient Golf US$252 million<br />
Source: SportsPro Magazine</p>
]]></content:encoded>
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		<title>McLaren&#8217;s sponsors get nervous&#8230;</title>
		<link>http://www.sbmktg.net/2009/04/mclarens-sponsors-get-nervous/</link>
		<comments>http://www.sbmktg.net/2009/04/mclarens-sponsors-get-nervous/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 16:54:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.sbmktg.net/?p=330</guid>
		<description><![CDATA[The Daily Telegraph has learnt that agents acting on behalf of key sponsors have approached the FIA and Bernie Ecclestone&#8217;s Formula One Management company to impress upon them the gravity of the situation if McLaren are suspended by the FIA&#8217;s world council at a hearing in Paris next Wednesday.McLaren have been summoned by the sport&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p><strong>The Daily Telegraph</strong> has learnt that agents acting on behalf of key sponsors have approached the FIA and Bernie Ecclestone&#8217;s Formula One Management company to impress upon them the gravity of the situation if McLaren are suspended by the FIA&#8217;s world council at a hearing in Paris next Wednesday.McLaren have been summoned by the sport&#8217;s ruling body to answer five charges that they lied to race stewards in Australia and Malaysia &#8211; cheating Toyota out of third place &#8211; and procured world champion Lewis Hamilton into supporting that deception. The team have already been disqualified from the Australian Grand Prix and stripped of the points they won in that race, while sporting director Dave Ryan, on whom all blame was apportioned, has been sacked.</p>
<p>Ron Dennis, the executive chairman of McLaren Automotive, has also withdrawn from the sport in a thinly-veiled attempt to placate the FIA, with whom he has had a difficult relationship. However, the FIA are continuing to investigate the chain of events that led to Hamilton issuing an emotional apology to the world in Sepang three weeks ago.</p>
<p>A source close to one of McLaren&#8217;s key sponsors said: &#8220;I can say that if a disproportionately large penalty were given to McLaren on April 29 then the sponsor that I am associated with might leave. But the punishment must fit the crime. If there is an irrefutable case of corporate deception then fair enough.</p>
<p>&#8220;I think we all know the subtext here; the FIA wanted to oust Ron Dennis. I believe the governing body have allowed this situation to escalate and it is doing no one any good &#8211; not McLaren, not the FIA and certainly not the sport. Apart from anything else, it is dissuading other potential sponsors from entering Formula One.&#8221;</p>
<p>A two-race suspension similar to the one handed to BAR in 2005 could mean McLaren being ruled out of the Barcelona and Monaco grands prix. Spain is a key market for Banco de Santander, one of McLaren-Mercedes&#8217; major sponsors, while Monaco is the most important race of the season from a sponsor&#8217;s perspective. A four-race suspension would include the British Grand Prix at Silverstone on June 21.</p>
<p>If McLaren are found guilty under Article 151c, it would be the second time in three years that they have been found guilty of bringing the sport into disrepute. The last time they were up before the world council, over the Ferrari-Spygate affair in 2007, they were handed a $100 million fine, the largest in sporting history.</p>
<p>If 151c was deemed to have been breached again, clauses in the contracts of the team&#8217;s major sponsors, such as Vodafone and Diageo, which owns the Johnnie Walker whisky label, would allow them to walk away from McLaren, leaving one of the sport&#8217;s largest teams without full financial backing during a worldwide recession.</p>
<p>It is understood that Vodafone&#8217;s 10-year deal with McLaren-Mercedes, signed in 2007 and with an opt-out clause after five years, is worth $800 million. Diageo&#8217;s deal is believed to be worth $45 million per year. Exxon Mobil and Banco de Santander are the team&#8217;s other major sponsors.</p>
<p>At jeopardy would be more than 1,000 jobs. McLaren Racing comprises roughly 600 employees, while many of the McLaren Group&#8217;s other departments, such as marketing and sponsorship acquisition, depend on the F1 operation to survive.</p>
<p>McLaren Automotive, which Dennis is to splinter off from the main McLaren Group, comprises another 500 employees and would also be placed in serious jeopardy if its major advertising platform was wound up.</p>
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		<title>F1 cars have new look and new sponsors</title>
		<link>http://www.sbmktg.net/2009/01/f1-cars-have-new-look-and-new-sponsors/</link>
		<comments>http://www.sbmktg.net/2009/01/f1-cars-have-new-look-and-new-sponsors/#comments</comments>
		<pubDate>Fri, 16 Jan 2009 15:44:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[AkzoNobel]]></category>
		<category><![CDATA[F1]]></category>
		<category><![CDATA[formula one]]></category>
		<category><![CDATA[McLaren]]></category>
		<category><![CDATA[Panasonic]]></category>
		<category><![CDATA[randstad]]></category>
		<category><![CDATA[Remax]]></category>
		<category><![CDATA[sikkens]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[Williams F1]]></category>

		<guid isPermaLink="false">http://www.sbmktg.net/?p=246</guid>
		<description><![CDATA[Brands are still seeing the value of Formula One and sports marketing as a platform to achieve their business and marketing objectives&#8230; in addition to the good news from Panasonic, Toyota also announced a new sponsor in the real estate company, RE/MAX and Williams announced an extension and enhancement to its sponsorship deal with Randstad [...]]]></description>
			<content:encoded><![CDATA[<p>Brands are still seeing the value of Formula One and sports marketing as a platform to achieve their business and marketing objectives&#8230; in addition to the good news from Panasonic, Toyota also announced a new sponsor in the real estate company, RE/MAX and Williams announced an extension and enhancement to its sponsorship deal with Randstad Holding.  And; McLaren presented its striking new car (smaller wing and cleaner lines now the aero appendages have been removed &#8211; potentially good for overtaking but very good for sponsor brand visibility!) with the announcement that it had signed a sponsorship deal with AkzoNobel, which produces the Sikkens® brand of paints. www.iht.com</p>
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		<title>Lenovo joins Vodafone McLaren Mercedes for 2009</title>
		<link>http://www.sbmktg.net/2008/12/lenovo-joins-vodafone-mclaren-mercedes-for-2009/</link>
		<comments>http://www.sbmktg.net/2008/12/lenovo-joins-vodafone-mclaren-mercedes-for-2009/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 10:23:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[computer]]></category>
		<category><![CDATA[F1]]></category>
		<category><![CDATA[Lenovo]]></category>
		<category><![CDATA[McLaren]]></category>
		<category><![CDATA[Mercedes]]></category>
		<category><![CDATA[sponsor]]></category>
		<category><![CDATA[Vodafone]]></category>

		<guid isPermaLink="false">http://www.sbmktg.net/?p=134</guid>
		<description><![CDATA[Global computer manufacturer Lenovo, a former Williams F1 sponsor, has joined forces with the Vodafone McLaren Mercedes team. The company will become the team&#8217;s sponsor for the upcoming season and will supply the team with its technology next season. www.gpupdate.net
]]></description>
			<content:encoded><![CDATA[<p>Global computer manufacturer Lenovo, a former Williams F1 sponsor, has joined forces with the Vodafone McLaren Mercedes team. The company will become the team&#8217;s sponsor for the upcoming season and will supply the team with its technology next season. <a href="http://www.gpupdate.net">www.gpupdate.net</a></p>
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