Posts tagged dewalt
DEWALT gets experiential with MotoGP
Dec 18th
DEWALT has joined the MotoGP World Championship as the MotoGP Power Tool Supplier for the 2009 and 2010 seasons.
DEWALT’s Pete Morris, Vice President – Professional, Europe, Middle East & Africa, commented, ‘We are excited to announce our new partnership with Dorna and MotoGP. It is important for our brand to be associated with a high energy growth sport, with strong access to our target demographic and end users. This strategy is key to our DEWALT formula, as it promotes close end user engagement at the track and beyond.’Dorna Sports’ Managing Director Pau Serracanta stated, ‘We are delighted to welcome DEWALT into the MotoGP World Championship paddock as our Power Tool Supplier. The company have strong links in motorsports (NASCAR) and the quality of their products will be recognised by MotoGP’s ever increasing fanbase.’ www.motogp.com
