Posts tagged brand
TATA sees red in F1
Dec 18th
The Tata brand announces a sponsorship deal between Ferrari F1 team and Tata Consultancy Services. Tata will join Marlboro, Shell, Alice, Acer, AMD, Etihad Airways and Martini as team partners for the 2009 season.
“It’s historic! For the first time an Indian brand will appear on the Ferrari,” president Luca di Montezemolo stated in the Italian media. TCS has been a technology partner of Ferrari Formula One since 2005 providing software.
This sponsorship deal comes at a time when Formula One has announced a series of cutbacks to ease financial pressures, which were highlighted by Honda pulling out from the sport earlier in December, but also illustrates the attraction of F1 on the back of the recent LG deal. www.business-standard.com
DEWALT gets experiential with MotoGP
Dec 18th
DEWALT has joined the MotoGP World Championship as the MotoGP Power Tool Supplier for the 2009 and 2010 seasons.
DEWALT’s Pete Morris, Vice President – Professional, Europe, Middle East & Africa, commented, ‘We are excited to announce our new partnership with Dorna and MotoGP. It is important for our brand to be associated with a high energy growth sport, with strong access to our target demographic and end users. This strategy is key to our DEWALT formula, as it promotes close end user engagement at the track and beyond.’Dorna Sports’ Managing Director Pau Serracanta stated, ‘We are delighted to welcome DEWALT into the MotoGP World Championship paddock as our Power Tool Supplier. The company have strong links in motorsports (NASCAR) and the quality of their products will be recognised by MotoGP’s ever increasing fanbase.’ www.motogp.com