The days when a press release was the high point in a PR campaign are relegated to history: PR is now a primary tool for connecting both brand and information to specific audiences. Who do you wish to connect with? How will you connect?

PR is, in our view, all about clarity – understanding the relevancy of your message to your chosen audience, appropriate timing, ‘tone-of-voice’, context and integration within the mix. The value of PR is realised through consistency; therefore a strategy must be in place to provide a discipline and to avoid the loss of critical information into the noise of news that is often suffocating/uninteresting/untargeted (delete where appropriate)

Internal communications is arguably the most important PR deliverable… your staff, suppliers and partners are your first audience – this includes corporate communications such as the employee handbook and intranet… through to M&A, product and compliance information.

Emerging technology plays an increasing role in connecting with your audiences – mobile devises and internet innovations such as Twitter provide the opportunity to create communities and social networks that both engage and are engaging.

New trends and the changing world of communication present many options for PR: experiential and lifestyle marketing is now; and now is a good time to call us!