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Social Media seems to drive sales
June 29, 2010 - 11:44 am
Tags: sage, social media
Posted in Uncategorized | No comments
Social media users 10 times more likely to buy
Only 7% of general online shoppers visiting a site complete a purchase while 71% who came through social media will make it to point of transaction making users via social media 10 times more likely to buy. This top-line take-away is from a recent study by [...]
Experiential? Sure but make it relevant for the fans in sports marketing and branding programs
May 28, 2010 - 10:39 am
Tags: brand communications, branding, experiential, facebook, social media, Sponsorship, Sports Marketing, twitter, youtube
Posted in Sponsorship, Sports Branding, Sports Marketing | Comments Off
Sports sponsorships have become more than getting a brand on television and/or radio or on a sign in the stadium. We’ve been saying this for a while now at SB and our sister agency BULLET – brands have to connect with their audiences emotionally… and it has to be authentic to have any relevance or [...]
PwC predicts recovery for sports industry
May 27, 2010 - 2:04 am
Tags: $, FIFA world cup 2010, London Olympics 2012, Oman, PriceWaterhouseCoopers, PWC, Sponsorship, sports marketingsport business
Posted in Sponsorship, Sports Marketing | Comments Off
PwC predicts recovery for sports industry – A PriceWaterhouseCoopers report has said the global sports industry will rise in value from $114 billion this year to $133 billion by 2013, an annual growth rate of 3.8 per cent. The World Cup and Olympics clearly having an impact and additional benefits being felt by the support industries such as hospitality, sports marketing, sponsorship and travel… The United Nations World Tourism Organization’s secretary-general Taleb Rifai this week insisted sporting events such as FIFA World Cup 2010 and the London Olympics 2012 can act as catalysts to revive the ailing global travel and tourism industry.
Advertising experience or experience advertising?
November 18, 2009 - 8:17 am
Tags: amazon, digital, experience banding, experiential marketing, google, guinness, Red Bull, social media, Sponsorship, twitter, uniqlo, virgin
Posted in Sports Branding, Sports Marketing | Comments Off
Conventional wisdom holds that traditional media’s grip on consumers continues to slip as they increasingly turn to the internet and their peers for entertainment and purchasing recommendations. In fact, any planner worth his or her salt can reel off a stream of statistics pointing to advertising’s demise — or lack of effectiveness, at least: Prime-time [...]
The fans don’t follow F1… they follow the Brands and Atheletes
November 18, 2009 - 8:00 am
Tags: BBC, F1, fernando alonso, ferrari, formula one, ITV, jenson button
Posted in Motorsport, Sponsorship, Sports Branding, Sports Marketing | Comments Off
Formula One television audiences in Spain and Italy fell drastically this year, reflecting disappointing performances by Spanish driver Fernando Alonso and Italian car manufacturer Ferrari, which suffered its worst season in 16 years.
According to the latest sports viewing survey from TV Sports Markets and Eurodata TV Worldwide, the big falls in Spain and Italy were [...]
Toyota finally quits F1
November 4, 2009 - 4:59 pm
Tags: BMW, brawngp, campos, F1, honda, jenson button, manor, toyota f1, trulli
Posted in Motorsport | No comments
Toyota has confirmed that it is pulling out of Formula 1 - The world’s largest car manufacturer will concentrate on its core business. The team failed to win any of the 139 races it entered after making its F1 debut in 2002 but was fifth in the 2009 constructors’ championship… this despite having one of the biggest [...]
MotoGP Champ Valentino Rossi gears up for motocross
November 4, 2009 - 4:33 pm
Tags: capirossi, kevin schwantz, motocross, motogp, simoncelli, Valentino Rossi, world champion
Posted in Motorcycles | No comments
Valentino Rossi will put his leg over a Motocross bike in a little less than two weeks time. The nine time World Road Racing Champion will line up alongside many of his MotoGP friends to raise money for sick kids.
Rossi is organising the event to raise money for a children’s hospital which treats leukemia sufferers [...]
2009 Dirt Bike Show at Stoneleigh Park
November 4, 2009 - 4:25 pm
Tags: dirt bike show, honda, Kawasaki, KTM, motocross, steve turner racing, str, Suzuki, Yamaha
Posted in Motorcycles | No comments
If you’re into motocross then there’s only one place to be, that’s the 10th anniversary Dirt Bike Show at Stoneleigh Park from November 5-8th
Korea and Canada on FIA’s F1 2010 calendar
September 22, 2009 - 2:32 am
Tags: 2010 FIA Formula One World Championship, championship, F1, FIA, formula one, grand prix
Posted in Motorsport | No comments
Formula One racing’s governing body, the FIA, has released the calendar for the 2010 world championship. The addition of the Korean Grand Prix, and a return to Canada (subject to race contract), will make for a 19-round season – two more than in 2009. The Bahrain Grand Prix will kick off proceedings on March 14, [...]
F1 – what goes around comes around!
September 16, 2009 - 3:33 am
Tags: Bentley, BMW, campos, Cosworth, F1, formula one, Jordan, Le Mans, lotus, Malaysia, Manor Motorsport, Proton, Qadbank, Sauber, Sepang, Sponsorship, Team US F1, Tony Fernandes, Toyota
Posted in Motorsport, Sponsorship | No comments
Team Lotus will be back in Formula One next season – and the Norfolk man draughted in is Mike Gascoyne, ex Toyota, Jordan and Tyrrell designer. Malaysian entrepreneur and new team principal Tony Fernandes is involved in the project – something which brought with it backing from the Malaysian government and a consortium of investors [...]