Social media users 10 times more likely to buy

Only 7% of general online shoppers visiting a site complete a purchase while 71% who came through social media will make it to point of transaction making users via social media 10 times more likely to buy. This top-line take-away is from a recent study by Payment provider Sage Pay (PSP) the UK’s fastest growing independent payment service provider which collected views and opinions of 2,000 plus online businesses operating in the UK.