Sir Richard Branson’s Virgin Group, which spent an estimated US$250,000 sponsoring the BrawnGP Formula One team at the Australian Grand Prix where Jenson Button drove to victory – the team’s first at their first ever event, achieved global TV coverage worth US$10.428 million according to figures compiled by SportsPro magazine. SportsPro, which uses the Margaux Matrix Digital Eye scanning system that minutely analyses every brand featured in the host TV feed, calculates that the BrawnGP team was on screen for 42 minutes 38 seconds during the qualifying and race broadcasts. The Virgin logos were fully exposed for 8 minutes 56 seconds. The Virgin deal is expected to end after this week’s Malaysian Grand Prix… but if they podium again who knows? http://twitter.com/BrawnGP